This former marketing starring Joe Pulizzi and Robert Rose can be found on iTunes and Stitcher . In this episode of This Old Marketing, Robert and I Jewelry Retouching discuss a number of acquisitions that took place this week, including the historic purchase of CMI by UBM. Next, we highlight several trends from Mary Meeker's annual Internet Trends Report and consider our own predictions. We're not surprised Yahoo's fortunes are sinking under Jewelry Retouching Marissa Mayer; being everything to everyone is not a viable strategy. Finally, we're thrilled to announce that snacking giant Mondelez is joining Pepsi and Red Bull in taking a media-driven approach to content marketing. Moments and accolades include the radical NoMQL (no closed content) movement and Monocle Magazine's hit online radio station.
This week's show (Recorded live June 6, 2016; duration: 1:02:41) Download this week 's This Old Marketing PNR podcast . If you enjoy our PNR podcasts, we'd love for you to rate them or post a review on iTunes . 1. Content Marketing in the News Content Marketing Institute Acquired by UBM (7:08): The Content Marketing Institute has been acquired by UBM, the leading B2B event organizer in the US and Asia, with great business across many verticals. This move raster to vector conversion will help CMI realize its vision to advance the approach to content marketing to Jewelry Retouching more marketers in the United States and around the world. I'm excited because UBM and CMI share the same passion for the content marketing industry and its growing community.
Robert emphasizes that our job is to amplify all the incredible work that is being done around the world to advance this practice. The acquisition of Jewelry Retouching UBM will strengthen our ability to do this. The 15 Most Important Slides From Mary Internet Trends Report The Washington Post has isolated the most important trends contained in Mary highly influential annual trend report. Among the most significant developments: the massive growth of digital Jewelry Retouching advertising, privacy and security, e-commerce and disruptive internet start-ups. I see an explosive movement of ad dollars from print to mobile. Robert thinks there will be a huge opportunity for content on mobile, as marketers understand that mobile advertising isn't very effective.