Our ideal path is to hope users add our personal WeChat, Enter our WeChat group. When guiding users to take action, pay attention to three points: The entrance should be executive list obvious, such as buying immediately, following, scanning the code to add WeChat, and joining the group; The threshold should be reasonable, and do not set too high executive list thresholds, such as fees, number of fans, operating experience, etc. Too high requirements will greatly reduce the enthusiasm of users to participate. But it can’t be without thresholds, otherwise the attracted users will either be woolly, or willing to pay, with low willingness to act, and few surrounding traffic resources.
Reasonable threshold settings can not only effectively screen the initial personnel, but also ensure the participation of certain users; The path executive list should be checked: for example, external links will be blocked, articles will be deleted, WeChat account additions will display abnormality, etc. Regular inspection of the entrance can effectively reduce the executive list loss of traffic. 7. Conversion and Repurchase Generally speaking, after completing the sixth step, a drainage activity is over. The rest is the link of traffic conversion. For example, after users download the app, they need to guide new users to place orders.
If it is to guide users to add their own personal WeChat, then find a way to guide users to pay, such as buying goods, courses, communities, consulting, etc. Setting special welfare policies for new users is the most common method of traffic conversion, which executive list can be issued coupons, newcomer areas, free materials, trial lessons, and first order rewards. But whether it is on the app or in the community, the real first conversion is a long-term process. Therefore, we executive list need to build users' multiple cognition and trust in us through the executive list three dimensions of commodities, activities and content, and then guide consumption. More important than the first transaction is how to retain and repurchase users.