Jun 19, 2022
In Welcome to the Forum
Editor's introduction: 2020 will change due to the "epidemic", especially in China's Internet medical industry. Affected by the new crown epidemic, people's bulk sms service health awareness has been stimulated unprecedentedly, and the process of contacting smart medical care is also significantly accelerated. On the new track in the post-epidemic era, whether starting with "medicine" or "medicine", domestic mainstream Internet medical platforms are on the road to development. This article brings us a competitive analysis of Ali Health and JD Health, let's take a look. An overview of competing products 1.1 Analysis background and purpose In recent years, due to the epidemic bulk sms service situation, it is not so convenient to enter and leave the hospital, and there is a slight concern. Internet medical apps have provided a lot of convenience during this period, such as seeking medical consultation, prescribing medicines, and health science. As a product that came out in 2014, Ali Health’s market value (as of the close of 56.91 billion Hong Kong dollars on May 6, 2022) was surpassed by JD bulk sms service Health (135.3 billion Hong Kong dollars), and its half-year revenue in 2021 was 1,363.4 billion yuan. 9.36 billion yuan. Why is there such a big gap between Internet medical products that also rely on e-commerce platforms? What factors cause the difference between the two? What are the areas for improvement in Ali health products? is the main content of this article. 1.2 Competitor selection As the main body of this article, Yilu chose JD Health as its main competitor for the following reasons: As competitors of the e-commerce bulk sms service platform, the two companies in the health track have both used the e-commerce platform as a support. It is easier to compare the differences between the two companies with similar market value and revenue. As a new product in 2020, JD Health has more innovations for reference. Yilu VS JD Health, the competition between Ali and JD on another track Data source-Qimai data 1.3 Enterprise development process and product iteration process Ali bulk sms service Health 1.3.1 Enterprise Development History Alibaba and JD.com entered the health industry almost at the same time. Alibaba Health took the lead in launching the Internet medical "Ali Health" and took the lead in listing. Ali's healthy development is divided into three stages: The first stage is to enter the health industry and launch mobile products. The second stage is the growth stage. During this stage, Ali Health continues to improve the categories of pharmaceutical e-commerce, improve the quality of delivery services, and continuously expand service items. The third stage is a new development stage. At this stage, the layout of Ali's bulk sms service health industry has gradually matured. What needs to be considered is how to adjust the pipeline balance to maximize value and stabilize market share.